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Advertising always corrupts the goal of the search engine, which is to try to give you the most important stuff, not the stuff someone paid there to be there.

Tim Wu

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Tim Wu
Age: 54
Academic
Journalist
Legal Scholar
Washington
District of Columbia
Timothy Wu
Timothy Shiou-Ming Wu
吳修銘
Give
Engine
Giving
Engines
Important
Advertising
Trying
Search
Always
Paid
Goal
Stuff
Someone
Corrupts

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Socialization would be the most successful thing to bring mainstream audiences to online computers.
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Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that can be incredibly effective.
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One thing I'll say about Hitler that many people don't realize - and I don't mean to besmirch the industry - but he did get his start, not only as an artist, but as an advertising man writing art for advertisements.
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There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get joy out of provoking. They don't always believe the things they say, they just like to watch people go crazy. You know, I knew people like that in elementary school - bullies of one kind or another.
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The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful.
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Wikipedia, a nonprofit, is an enormously popular website but has managed to operate without advertising. And, you know, maybe it's a little simpler than Google and YouTube, but it does show there's another way.
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One thing that all the totalitarian states did was make the great leader's face everywhere.
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The case for industry breakups comes from Thomas Jefferson's idea that occasional revolutions are important to the health of any system. As he wrote in 1787, “a little rebellion every now and then is a good thing, and as necessary in the political world as storms in the physical one.
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The most interesting thing about Google is its founders hated advertising.
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You know, it's so funny that the internet's become a series of traps where you do sort of innocent things like give your name or address or indicate a preference, I like this thing, and then therefore you open yourself up to a deluge of advertising based on those stated preferences.
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There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example.
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If you really care about content, you should pay for it.
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Trolling is an ancient problem. It's been around as long as there has been media.
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You have to think back to the '90s. The computer was this terrible-looking thing that was trying to compete with the television. And it was this idea of email and chat rooms and this kind of stuff that first people - got people there.
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I'm kind of concerned the combined effect, not only Google, all these companies is kind of to make us more boring and that seems the opposite of what the Internet was supposed to be.
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Hitler understood the demagogues' essential principle to teach or persuade is far more difficult than to stir emotion.
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I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.
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I think you spend 50 percent of your mental energy trying to defeat ad systems.
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There's a problem which is when you're trapped in your own identity and everything is really you, then you feel less freedom to sort of explore who you want to be. So I think it's kind of something we're stuck with as long as humans are the way we are.
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What's so interesting about the internet - I keep saying this - is the web has gotten worse over the last five years as opposed to better.
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