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Socialization would be the most successful thing to bring mainstream audiences to online computers.

Tim Wu

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Tim Wu
Age: 54
Academic
Journalist
Legal Scholar
Washington
District of Columbia
Timothy Wu
Timothy Shiou-Ming Wu
吳修銘
Computer
Bring
Successful
Audience
Socialization
Thing
Audiences
Would
Computers
Mainstream
Online

More quotes by Tim Wu

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Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that can be incredibly effective.
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The breakup of Bell laid the foundation for every important communications revolution since the 1980s onward. There was no way of knowing that thirty years on we would have an Internet, handheld computers, and social networking, but it is hard to imagine their coming when they did, had the company that bured the answering machine remained intact.
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I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.
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In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.
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One thing I'll say about Hitler that many people don't realize - and I don't mean to besmirch the industry - but he did get his start, not only as an artist, but as an advertising man writing art for advertisements.
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The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful.
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You know, it's so funny that the internet's become a series of traps where you do sort of innocent things like give your name or address or indicate a preference, I like this thing, and then therefore you open yourself up to a deluge of advertising based on those stated preferences.
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I am the most concerned that we end up in a situation where your - everything is known about you and so therefore, not only Google, but Google, Facebook, Twitter - the whole set of companies - essentially knows all your weaknesses and therefore how to manipulate you in subtle ways in order to have you do things you might not otherwise do.
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I'm kind of concerned the combined effect, not only Google, all these companies is kind of to make us more boring and that seems the opposite of what the Internet was supposed to be.
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We have just decided we have to have everything for free. And I think we're starting to pay for it in terms of our mental states.
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There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example.
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In the media, traditional media like print, we had boundaries. You know, we had spaces that ads didn't leave. They stayed where they were on the page. They didn't float around over the text. And we're kind of lost on the internet. We don't have any barriers. We have a demand for growth that is insistent.
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Markets are born free, yet no sooner are they born than some would-be emperor is forging chains. Paradoxically, it sometimes happens that the only way to preserve freedom is through judicious controls on the exercise of private power. If we believe in liberty, it must be freedom from both private and public coercion.
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You know, the only reason net neutrality is controversial is because it's complicated.
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Wikipedia, a nonprofit, is an enormously popular website but has managed to operate without advertising. And, you know, maybe it's a little simpler than Google and YouTube, but it does show there's another way.
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When you pay for stuff, it has more of your interests in heart.
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You have to think back to the '90s. The computer was this terrible-looking thing that was trying to compete with the television. And it was this idea of email and chat rooms and this kind of stuff that first people - got people there.
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I don't think anyone at Google feels happy about it, but they've been in some sense, you know, enslaved to their business model, and so they have to satisfy their advertisers.
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Trolling is an ancient problem. It's been around as long as there has been media.
Tim Wu
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Every time you click on a like button on another site, you've told Facebook that you're doing that. And so therefore advertisers know who their fan base is.
Tim Wu