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I think you spend 50 percent of your mental energy trying to defeat ad systems.

Tim Wu

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Tim Wu
Age: 54
Academic
Journalist
Legal Scholar
Washington
District of Columbia
Timothy Wu
Timothy Shiou-Ming Wu
吳修銘
Thinking
Systems
Defeat
Mental
Spend
Percent
Energy
Trying
Think
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More quotes by Tim Wu

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The breakup of Bell laid the foundation for every important communications revolution since the 1980s onward. There was no way of knowing that thirty years on we would have an Internet, handheld computers, and social networking, but it is hard to imagine their coming when they did, had the company that bured the answering machine remained intact.
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I'm afraid when too many people know too much about you, it actually makes us all a lot more boring because you're afraid to express yourself.
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One thing that all the totalitarian states did was make the great leader's face everywhere.
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In the media, traditional media like print, we had boundaries. You know, we had spaces that ads didn't leave. They stayed where they were on the page. They didn't float around over the text. And we're kind of lost on the internet. We don't have any barriers. We have a demand for growth that is insistent.
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Now, he doesn't control the media, but Donald Trump has been incredibly successful in having his face appear everywhere. You cannot go a day without seeing that face somewhere maybe 10 times.
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BE THE MEDIA is uplifting and empowering.
Tim Wu
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I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.
Tim Wu
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When you decide to like something, I mean, you may feel you're sort of innocently putting out your preferences, but actually you're delivering something of enormous value, which is indicating that, you know, you'd essentially like to be advertised to by this company.
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Movies you pay for - well, sometimes they throw some ads at the beginning now - but generally you pay for ads. And that business model - actually, much more ancient, paying for stuff - is much more straightforward in terms of the incentives of the people who are then giving you the stuff.
Tim Wu
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We have just decided we have to have everything for free. And I think we're starting to pay for it in terms of our mental states.
Tim Wu
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What's so interesting about the internet - I keep saying this - is the web has gotten worse over the last five years as opposed to better.
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You know, it's so funny that the internet's become a series of traps where you do sort of innocent things like give your name or address or indicate a preference, I like this thing, and then therefore you open yourself up to a deluge of advertising based on those stated preferences.
Tim Wu
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If you really care about content, you should pay for it.
Tim Wu
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In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.
Tim Wu
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Wikipedia, a nonprofit, is an enormously popular website but has managed to operate without advertising. And, you know, maybe it's a little simpler than Google and YouTube, but it does show there's another way.
Tim Wu
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Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that can be incredibly effective.
Tim Wu
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When you pay for stuff, it has more of your interests in heart.
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The case for industry breakups comes from Thomas Jefferson's idea that occasional revolutions are important to the health of any system. As he wrote in 1787, “a little rebellion every now and then is a good thing, and as necessary in the political world as storms in the physical one.
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Hitler understood the demagogues' essential principle to teach or persuade is far more difficult than to stir emotion.
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The most interesting thing about Google is its founders hated advertising.
Tim Wu