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Doing something unimportant well does not make it important.

Tim Ferriss

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Tim Ferriss
Age: 47
Born: 1977
Born: July 20
Author
Businessperson
Investor
Podcaster
Technology Evangelist
Writer
East Hampton
New York
Tim Ferriss
Something
Make
Unimportant
Doe
Wells
Well
Important

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Awareness, even at a subconscious level, beats fancy checklists without it, track or you will fail.
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I think about willpower almost never. I realize for myself, trying to be more disciplined is pretty nebulous and it's often a slippery target. For me, I've just thought about incentives.
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I still feel there are much smarter self-promoters out there than me. I am very methodical about my messaging, and I know how to gain attention very quickly.
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Just because you are embarrassed to admit that you're still living the consequences of bad decisions made 5, 10, 20 years ago shouldn't stop you from making good decisions now. If you let pride stop you, you will hate life 5, 10, and 20 years from now for the same reasons.
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Avoid results-by volume approach, instead focus on few critically important but uncomfortable actions.
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The question you should be asking isn't, What do I want? or What are my goals? but What would excite me?
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The brain is where most people really screw up.
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You think you're fatigued, therefore you can't exercise. In fact, you choose not to move, therefore you feel fatigued.
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I didn't even like white wine. Then I tasted it and bought a case. It was the first case of any wine I'd ever bought.
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Believe it or not, it is not only possible to accomplish more by doing less, it is mandatory. Enter the world of elimination.
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I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.
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Luxury, to me, is not owning a lot of stuff. Luxury, to me, is feeling unrushed.
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Just as modern man consumes both too many calories and calories of no nutritional value, information workers eat data both in excess and from the wrong sources.
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If everyone is defining a problem or solving it one way and the results are subpar, this is the time to ask, What if I did the opposite? Don't follow a model that doesn't work. If the recipe sucks, it doesn't matter how good a cook you are.
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Happiness has a very short half-life.
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Lacking an external focus, the mind turns inward on itself and creates problems to solve, even if the problems are undefined or unimportant. If you find a focus, an ambitious goal that seems impossible and forces you to grow, these doubts disappear.
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When you try to do something big its hard to fail completely.
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I really feel like knife skills - not just in the kitchen, but in life - are really critical.
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Most people are fast to stop you before you get started but hesitate to get in the way if you're moving.
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Seemingly unrelated [things] that are in fact really related, that's the stuff I like to talk about. Like dancing, language learning, swimming, three-pointers.
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