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People will choose unhappiness over uncertainty.

Tim Ferriss

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Tim Ferriss
Age: 47
Born: 1977
Born: July 20
Author
Businessperson
Investor
Podcaster
Technology Evangelist
Writer
East Hampton
New York
Tim Ferriss
Choices
Inspirational
Life
People
Unhappiness
Uncertainty
Lifestyle
Unhappy
Choose

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Focus on being productive instead of busy.
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I value self-discipline, but creating systems that make it next to impossible to misbehave is more reliable than self-control.
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This is not my phrase, but if you're stuck in the past, then you're depressed. If you're stuck in the future, then you're anxious.
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It's amazing how someone's IQ seems to double as soon as you give them responsibility and indicate that you trust them.
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Being able to quit things that don't work is integral to being a winner
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I still feel there are much smarter self-promoters out there than me. I am very methodical about my messaging, and I know how to gain attention very quickly.
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Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.
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I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.
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Simplicity requires ruthlessness.
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Personally, I now aim for one month of overseas relocation or high-intensity learning (tango, fighting, whatever) for every two months of work projects.
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For most people, life would be boring without meaningful work.
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To enjoy life, you don't need fancy nonsense, but you do need to control your time and realize that most things just aren't as serious as you make them out to be.
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I'm not a fan of idleness, except in small doses.
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Food became for me a way of becoming self-sufficient with my hands, to regain manual literacy, which I think has been lost on our generation and certainly younger generations. Very few people can actually make things with their hands and do things with their hands.
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Massive elimination is the most important step and the most neglected step for entrepreneurs.
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Most inputs are useless and time is wasted in proportion to the amount that is available.
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To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.
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Uncertainty and the prospect of failure can be very scary noises in the shadows. Most people will choose unhappiness over uncertainty.
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If you don't have time, the truth is, you don't have priorities. Think harder don't work harder.
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What we fear doing most is usually what we most need to do.
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