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Security isn't just a feature, it's a base, it's a fundamental, right.
Tim Cook
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Tim Cook
Age: 63
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Right
Feature
Base
Features
Fundamental
Fundamentals
Security
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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To whom much is given, much is expected. I do believe this. It's embedded in me.
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You want to be the pebble in the pond that creates the ripples for change.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.
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A great product isn't just a collection of features. It's how it all works together.
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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I don't think Apple has to own a content business.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Apple Pay is forever changing the way we pay for things.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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It's the privilege of a lifetime for me to work with the most innovative people on Earth.
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We pave the sunlit path toward justice together, brick by brick. This is my brick.
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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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