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No one should have a key that turns a billion locks. It shouldn't exist.
Tim Cook
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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Billions
Shouldn
Keys
Exist
Turns
Locks
Billion
More quotes by Tim Cook
An acorn would never brag about giving shade.
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Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
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Apple doesn't do hobbies as a general rule.
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Security isn't just a feature, it's a base, it's a fundamental, right.
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The iPad is the clearest expression of our vision of the future of personal computing.
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We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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In the long arc of time, you are only relevant if customers love you.
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To whom much is given, much is expected. I do believe this. It's embedded in me.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
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The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
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I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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You can't have a back door that's only for the good guys.
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You want to be the pebble in the pond that creates the ripples for change.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Apple Pay is forever changing the way we pay for things.
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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
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I don't think Apple has to own a content business.
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My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.
Tim Cook
