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No one should have a key that turns a billion locks. It shouldn't exist.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Keys
Exist
Turns
Locks
Billion
Billions
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More quotes by Tim Cook

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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Nobody wants to buy sour milk.
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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The iPad is the clearest expression of our vision of the future of personal computing.
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Discrimination, in all its forms, is bad for business.
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A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
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I don't think Apple has to own a content business.
Tim Cook
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If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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In the long arc of time, you are only relevant if customers love you.
Tim Cook
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
Tim Cook
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The future of television is what our competitors have been doing for years.
Tim Cook
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The government should always be the one defending civil liberties.
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An acorn would never brag about giving shade.
Tim Cook
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
Tim Cook