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In the world of cyber security, the last thing you want is to have a target painted on you.
Tim Cook
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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Security
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World
Cyber
Painted
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More quotes by Tim Cook
If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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To whom much is given, much is expected. I do believe this. It's embedded in me.
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I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.
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There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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A great product isn't just a collection of features. It's how it all works together.
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I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
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That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
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Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
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Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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You can only do so many things great, and you should cast aside everything else.
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