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In the world of cyber security, the last thing you want is to have a target painted on you.
Tim Cook
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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Cyber
Painted
Target
Security
Lasts
Last
Thing
World
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
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No one should have a key that turns a billion locks. It shouldn't exist.
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Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.
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Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
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An acorn would never brag about giving shade.
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If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
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Siri has proven to us that people want to relate to the phone in a different way.
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I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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I dont consider the bloody ROI.
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And that's what everyone at Apple is focused on - pushing forward and creating the future.
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The future of television is what our competitors have been doing for years.
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