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Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Able
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Anyway
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You want to be the pebble in the pond that creates the ripples for change.
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I think two people with strong points of view can appreciate each other even more.
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The longer the meeting, the less is accomplished.
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The future of television is what our competitors have been doing for years.
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Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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And that's what everyone at Apple is focused on - pushing forward and creating the future.
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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
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There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
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From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.
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I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
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Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
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That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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