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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
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More quotes by Tim Cook

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When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.
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I think two people with strong points of view can appreciate each other even more.
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Security isn't just a feature, it's a base, it's a fundamental, right.
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Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
Tim Cook
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Discrimination, in all its forms, is bad for business.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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The government should always be the one defending civil liberties.
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My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.
Tim Cook
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Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
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There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
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I just want to build great products.
Tim Cook
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You can only do so many things great, and you should cast aside everything else.
Tim Cook
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
Tim Cook
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You are more powerful than you think.
Tim Cook
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I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
Tim Cook
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In the long arc of time, you are only relevant if customers love you.
Tim Cook