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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
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More quotes by Tim Cook

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A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
Tim Cook
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Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
Tim Cook
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
Tim Cook
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
Tim Cook
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Nobody wants to buy sour milk.
Tim Cook
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
Tim Cook
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
Tim Cook
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Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.
Tim Cook
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Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
Tim Cook
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We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
Tim Cook
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When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.
Tim Cook
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The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Tim Cook
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I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
Tim Cook
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
Tim Cook
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Security isn't just a feature, it's a base, it's a fundamental, right.
Tim Cook
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The sidelines are not where you want to live your life. The world needs you in the arena!
Tim Cook
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To whom much is given, much is expected. I do believe this. It's embedded in me.
Tim Cook
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The longer the meeting, the less is accomplished.
Tim Cook
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
Tim Cook
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The future of television is what our competitors have been doing for years.
Tim Cook