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The iPad is the clearest expression of our vision of the future of personal computing.
Tim Cook
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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Expression
Personal
Vision
Future
Clearest
Ipad
Ipads
Computing
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You can only do so many things great, and you should cast aside everything else.
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Apple Pay is forever changing the way we pay for things.
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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You can't have a back door that's only for the good guys.
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Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
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Apple doesn't do hobbies as a general rule.
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Discrimination, in all its forms, is bad for business.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
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And that's what everyone at Apple is focused on - pushing forward and creating the future.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
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You are more powerful than you think.
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An acorn would never brag about giving shade.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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You want to be the pebble in the pond that creates the ripples for change.
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The longer the meeting, the less is accomplished.
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The future of television is what our competitors have been doing for years.
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Siri has proven to us that people want to relate to the phone in a different way.
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