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The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.

Tim Cook

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Tim Cook
Age: 63
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Bigs
Ipads
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Apple
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Apples
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Every
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More quotes by Tim Cook

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A great product isn't just a collection of features. It's how it all works together.
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You can only do so many things great, and you should cast aside everything else.
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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
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I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Let your joy be in your journey, not in some distant goal.
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Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Anything can change, because the smartphone revolution is still in the early stages.
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I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Apple Pay is forever changing the way we pay for things.
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We pave the sunlit path toward justice together, brick by brick. This is my brick.
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I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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In the long arc of time, you are only relevant if customers love you.
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Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
Tim Cook