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The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Every
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Ipad
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More quotes by Tim Cook

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I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
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Discrimination, in all its forms, is bad for business.
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That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
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Siri has proven to us that people want to relate to the phone in a different way.
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Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.
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The government should always be the one defending civil liberties.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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It's the privilege of a lifetime for me to work with the most innovative people on Earth.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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You want to be the pebble in the pond that creates the ripples for change.
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You can only do so many things great, and you should cast aside everything else.
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If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Anything can change, because the smartphone revolution is still in the early stages.
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