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The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Sense
Apple
Reason
Apples
Needs
Product
Every
Remains
Products
Second
Word
Ipad
Bigs
Ipads

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Nobody wants to buy sour milk.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Anything can change, because the smartphone revolution is still in the early stages.
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The future of television is what our competitors have been doing for years.
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A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
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I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
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If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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And that's what everyone at Apple is focused on - pushing forward and creating the future.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.
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I don't think Apple has to own a content business.
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We pave the sunlit path toward justice together, brick by brick. This is my brick.
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Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
Tim Cook