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The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Sense
Apple
Reason
Apples
Needs
Product
Every
Remains
Products
Second
Word
Ipad
Bigs
Ipads

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Discrimination, in all its forms, is bad for business.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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To whom much is given, much is expected. I do believe this. It's embedded in me.
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Android dominates the mobile malware market.
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My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.
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There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Siri has proven to us that people want to relate to the phone in a different way.
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I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
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Nobody wants to buy sour milk.
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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