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Discrimination, in all its forms, is bad for business.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Discrimination
Forms
Business
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More quotes by Tim Cook

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No one should have a key that turns a billion locks. It shouldn't exist.
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The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.
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Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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The iPad is the clearest expression of our vision of the future of personal computing.
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I don't think Apple has to own a content business.
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You can't have a back door that's only for the good guys.
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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.
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You are more powerful than you think.
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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
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Let your joy be in your journey, not in some distant goal.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
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The government should always be the one defending civil liberties.
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I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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