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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Rather
Else
Apple
Apples
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More quotes by Tim Cook

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And that's what everyone at Apple is focused on - pushing forward and creating the future.
Tim Cook
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Android dominates the mobile malware market.
Tim Cook
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Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.
Tim Cook
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I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
Tim Cook
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The future of television is what our competitors have been doing for years.
Tim Cook
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
Tim Cook
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
Tim Cook
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Apple doesn't do hobbies as a general rule.
Tim Cook
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
Tim Cook
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That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
Tim Cook
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The iPad is the clearest expression of our vision of the future of personal computing.
Tim Cook
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No one should have a key that turns a billion locks. It shouldn't exist.
Tim Cook
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
Tim Cook
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
Tim Cook
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A great product isn't just a collection of features. It's how it all works together.
Tim Cook
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There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.
Tim Cook
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The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Tim Cook
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We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
Tim Cook
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
Tim Cook
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Nobody wants to buy sour milk.
Tim Cook