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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Rather
Else
Apple
Apples
Somebody

More quotes by Tim Cook

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Let your joy be in your journey, not in some distant goal.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
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I dont consider the bloody ROI.
Tim Cook
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You can only do so many things great, and you should cast aside everything else.
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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To whom much is given, much is expected. I do believe this. It's embedded in me.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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We pave the sunlit path toward justice together, brick by brick. This is my brick.
Tim Cook
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Anything can change, because the smartphone revolution is still in the early stages.
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And that's what everyone at Apple is focused on - pushing forward and creating the future.
Tim Cook
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Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.
Tim Cook
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That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
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Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
Tim Cook
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Apple Pay is forever changing the way we pay for things.
Tim Cook
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
Tim Cook
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The government should always be the one defending civil liberties.
Tim Cook
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
Tim Cook
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You are more powerful than you think.
Tim Cook