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And that's what everyone at Apple is focused on - pushing forward and creating the future.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Focused
Forward
Creating
Future
Everyone
Apple
Apples
Pushing

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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
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When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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An acorn would never brag about giving shade.
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With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
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The iPad is the clearest expression of our vision of the future of personal computing.
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I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
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The longer the meeting, the less is accomplished.
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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
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There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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In the long arc of time, you are only relevant if customers love you.
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Let your joy be in your journey, not in some distant goal.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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