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And that's what everyone at Apple is focused on - pushing forward and creating the future.
Tim Cook
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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Focused
Forward
Creating
Future
Everyone
Apple
Apples
Pushing
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I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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To whom much is given, much is expected. I do believe this. It's embedded in me.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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A great product isn't just a collection of features. It's how it all works together.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Siri has proven to us that people want to relate to the phone in a different way.
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With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
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An acorn would never brag about giving shade.
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There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.
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Apple doesn't do hobbies as a general rule.
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No one should have a key that turns a billion locks. It shouldn't exist.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
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Security isn't just a feature, it's a base, it's a fundamental, right.
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I think two people with strong points of view can appreciate each other even more.
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I just want to build great products.
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You can only do so many things great, and you should cast aside everything else.
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