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And that's what everyone at Apple is focused on - pushing forward and creating the future.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Creating
Future
Everyone
Apple
Apples
Pushing
Focused
Forward

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Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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It's the privilege of a lifetime for me to work with the most innovative people on Earth.
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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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I don't think Apple has to own a content business.
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Apple Pay is forever changing the way we pay for things.
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To whom much is given, much is expected. I do believe this. It's embedded in me.
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No one should have a key that turns a billion locks. It shouldn't exist.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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