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A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
Tim Cook
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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Years
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Products
Users
Internet
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Free
Customers
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Let your joy be in your journey, not in some distant goal.
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Apple Pay is forever changing the way we pay for things.
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We pave the sunlit path toward justice together, brick by brick. This is my brick.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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The government should always be the one defending civil liberties.
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Android dominates the mobile malware market.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
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And that's what everyone at Apple is focused on - pushing forward and creating the future.
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You want to be the pebble in the pond that creates the ripples for change.
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You are more powerful than you think.
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I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.
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There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.
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That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
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The future of television is what our competitors have been doing for years.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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