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A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
Tim Cook
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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Products
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More quotes by Tim Cook
You can only do so many things great, and you should cast aside everything else.
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We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
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And that's what everyone at Apple is focused on - pushing forward and creating the future.
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I just want to build great products.
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Discrimination, in all its forms, is bad for business.
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Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.
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Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
Tim Cook
The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.
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There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.
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Anything can change, because the smartphone revolution is still in the early stages.
Tim Cook
You want to be the pebble in the pond that creates the ripples for change.
Tim Cook
