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Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
Tim Cook
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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Confused
Focused
Competition
Answers
Next
Different
Techie
Trying
Chased
Make
Tablets
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The future of television is what our competitors have been doing for years.
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I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.
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That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
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And that's what everyone at Apple is focused on - pushing forward and creating the future.
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Discrimination, in all its forms, is bad for business.
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I don't think Apple has to own a content business.
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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
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I dont consider the bloody ROI.
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Security isn't just a feature, it's a base, it's a fundamental, right.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Apple Pay is forever changing the way we pay for things.
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The longer the meeting, the less is accomplished.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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