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I dont consider the bloody ROI.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Dont
Bloody
Consider
Roi

More quotes by Tim Cook

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Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
Tim Cook
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If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
Tim Cook
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I think two people with strong points of view can appreciate each other even more.
Tim Cook
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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
Tim Cook
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From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
Tim Cook
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The longer the meeting, the less is accomplished.
Tim Cook
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
Tim Cook
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
Tim Cook
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
Tim Cook
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Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.
Tim Cook
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The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Tim Cook
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I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
Tim Cook
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With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
Tim Cook
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Nobody wants to buy sour milk.
Tim Cook
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
Tim Cook
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Discrimination, in all its forms, is bad for business.
Tim Cook
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That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
Tim Cook
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The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.
Tim Cook
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Security isn't just a feature, it's a base, it's a fundamental, right.
Tim Cook
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
Tim Cook