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I dont consider the bloody ROI.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Bloody
Consider
Roi
Dont

More quotes by Tim Cook

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I think two people with strong points of view can appreciate each other even more.
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The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
Tim Cook
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
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Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.
Tim Cook
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Nobody wants to buy sour milk.
Tim Cook
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Security isn't just a feature, it's a base, it's a fundamental, right.
Tim Cook
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
Tim Cook
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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
Tim Cook
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You want to be the pebble in the pond that creates the ripples for change.
Tim Cook
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I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
Tim Cook
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Let your joy be in your journey, not in some distant goal.
Tim Cook
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I just want to build great products.
Tim Cook
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
Tim Cook
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
Tim Cook
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No one should have a key that turns a billion locks. It shouldn't exist.
Tim Cook
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You are more powerful than you think.
Tim Cook
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I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
Tim Cook
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Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
Tim Cook
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
Tim Cook