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Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Would
Eighty
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Products
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The longer the meeting, the less is accomplished.
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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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You are more powerful than you think.
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I just want to build great products.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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You can only do so many things great, and you should cast aside everything else.
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We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
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I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
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Apple Pay is forever changing the way we pay for things.
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An acorn would never brag about giving shade.
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With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Let your joy be in your journey, not in some distant goal.
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.
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