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We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
Tim Cook
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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
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Portable
Devices
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More quotes by Tim Cook
Apple doesn't do hobbies as a general rule.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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A great product isn't just a collection of features. It's how it all works together.
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I don't think Apple has to own a content business.
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Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
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You are more powerful than you think.
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From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Anything can change, because the smartphone revolution is still in the early stages.
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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.
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My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
Tim Cook
I dont consider the bloody ROI.
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I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
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