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Let your joy be in your journey, not in some distant goal.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Goal
Distant
Journey
Joy

More quotes by Tim Cook

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You can only do so many things great, and you should cast aside everything else.
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We pave the sunlit path toward justice together, brick by brick. This is my brick.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I just want to build great products.
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An acorn would never brag about giving shade.
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In the long arc of time, you are only relevant if customers love you.
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To whom much is given, much is expected. I do believe this. It's embedded in me.
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Siri has proven to us that people want to relate to the phone in a different way.
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The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.
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I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
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The iPad is the clearest expression of our vision of the future of personal computing.
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I don't think Apple has to own a content business.
Tim Cook
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
Tim Cook
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Nobody wants to buy sour milk.
Tim Cook
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
Tim Cook
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Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
Tim Cook