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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Self
Models
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Design
Problems
Instead
User
Interest
Users
Business
Focused
Experience
Solve
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An acorn would never brag about giving shade.
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Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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A great product isn't just a collection of features. It's how it all works together.
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I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.
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With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
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If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
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Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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You can only do so many things great, and you should cast aside everything else.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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I dont consider the bloody ROI.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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I just want to build great products.
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