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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
Tim Cook
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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
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Users
Business
Focused
Experience
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More quotes by Tim Cook
Apple doesn't do hobbies as a general rule.
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I don't think Apple has to own a content business.
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The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.
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My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.
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I think two people with strong points of view can appreciate each other even more.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
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Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.
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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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An acorn would never brag about giving shade.
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Discrimination, in all its forms, is bad for business.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
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I dont consider the bloody ROI.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
Tim Cook
