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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
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Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
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More quotes by Tim Cook

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I dont consider the bloody ROI.
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The government should always be the one defending civil liberties.
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A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
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Let your joy be in your journey, not in some distant goal.
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There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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To whom much is given, much is expected. I do believe this. It's embedded in me.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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We pave the sunlit path toward justice together, brick by brick. This is my brick.
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The longer the meeting, the less is accomplished.
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If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
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With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
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From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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The iPad is the clearest expression of our vision of the future of personal computing.
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You can only do so many things great, and you should cast aside everything else.
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There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Nobody wants to buy sour milk.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
Tim Cook