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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Thing
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Product
Money
Price
Home
Products
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Feel
Gets
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Rarely
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Somebody
Sell
Great
Gone
Sells

More quotes by Tim Cook

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The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.
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Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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It's the privilege of a lifetime for me to work with the most innovative people on Earth.
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In the long arc of time, you are only relevant if customers love you.
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Apple doesn't do hobbies as a general rule.
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Android dominates the mobile malware market.
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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
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Security isn't just a feature, it's a base, it's a fundamental, right.
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My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.
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The longer the meeting, the less is accomplished.
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I dont consider the bloody ROI.
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I don't think Apple has to own a content business.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Let your joy be in your journey, not in some distant goal.
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Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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You can only do so many things great, and you should cast aside everything else.
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To whom much is given, much is expected. I do believe this. It's embedded in me.
Tim Cook
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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
Tim Cook