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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Thing
Use
Product
Money
Price
Home
Products
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Feel
Gets
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Feels
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Somebody
Sell
Great
Gone
Sells

More quotes by Tim Cook

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Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
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Siri has proven to us that people want to relate to the phone in a different way.
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There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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It's the privilege of a lifetime for me to work with the most innovative people on Earth.
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I think two people with strong points of view can appreciate each other even more.
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You can only do so many things great, and you should cast aside everything else.
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With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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An acorn would never brag about giving shade.
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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
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Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I just want to build great products.
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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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