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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
Tim Cook
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Tim Cook
Age: 63
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
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Gone
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Thing
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Product
Money
Price
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Products
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Gets
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Feels
Joy
Rarely
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Somebody
Sell
More quotes by Tim Cook
I dont consider the bloody ROI.
Tim Cook
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
Tim Cook
I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
Tim Cook
A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
Tim Cook
The future of television is what our competitors have been doing for years.
Tim Cook
Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
Tim Cook
When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
Tim Cook
The government should always be the one defending civil liberties.
Tim Cook
Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
Tim Cook
Let your joy be in your journey, not in some distant goal.
Tim Cook
Android dominates the mobile malware market.
Tim Cook
Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
Tim Cook
You can only do so many things great, and you should cast aside everything else.
Tim Cook
Apple doesn't do hobbies as a general rule.
Tim Cook
No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
Tim Cook
If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
Tim Cook
The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.
Tim Cook
Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
Tim Cook
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Tim Cook
In the long arc of time, you are only relevant if customers love you.
Tim Cook