Quote

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Feels
Joy
Rarely
Important
Somebody
Sell
Great
Gone
Sells
Thing
Use
Product
Money
Price
Home
Products
Might
Pay
Units
Feel
Gets
Cheap

More quotes by Tim Cook

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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
Tim Cook
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
Tim Cook
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
Tim Cook
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There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.
Tim Cook
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
Tim Cook
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
Tim Cook
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I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
Tim Cook
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Discrimination, in all its forms, is bad for business.
Tim Cook
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Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
Tim Cook
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In the world of cyber security, the last thing you want is to have a target painted on you.
Tim Cook
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Let your joy be in your journey, not in some distant goal.
Tim Cook
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
Tim Cook
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
Tim Cook
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We pave the sunlit path toward justice together, brick by brick. This is my brick.
Tim Cook
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From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
Tim Cook
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
Tim Cook
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The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.
Tim Cook
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Nobody wants to buy sour milk.
Tim Cook
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Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
Tim Cook
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
Tim Cook