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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Tim Cook

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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
Important
Somebody
Sell
Great
Gone
Sells
Thing
Use
Product
Money
Price
Home
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Feel
Gets
Cheap
Feels
Joy
Rarely

More quotes by Tim Cook

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I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
Tim Cook
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From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
Tim Cook
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If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
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We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
Tim Cook
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The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be big in every sense of the word.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
Tim Cook
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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
Tim Cook
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
Tim Cook
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With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
Tim Cook
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Anything can change, because the smartphone revolution is still in the early stages.
Tim Cook
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
Tim Cook
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
Tim Cook
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
Tim Cook
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Security isn't just a feature, it's a base, it's a fundamental, right.
Tim Cook
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My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.
Tim Cook
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The future of television is what our competitors have been doing for years.
Tim Cook
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The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Tim Cook
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In the long arc of time, you are only relevant if customers love you.
Tim Cook
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I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
Tim Cook