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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
Tim Cook
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Tim Cook
Age: 64
Born: 1960
Born: November 1
Business Person
Businessperson
Computer Scientist
Engineer
Robertsdale
Alabama
Timothy Donald Cook
Timothy Cook
Timothy D. Cook
Tim Apple
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More quotes by Tim Cook
The government should always be the one defending civil liberties.
Tim Cook
The future of television is what our competitors have been doing for years.
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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
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You want to be the pebble in the pond that creates the ripples for change.
Tim Cook
Nobody wants to buy sour milk.
Tim Cook
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
Tim Cook
That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
Tim Cook
Security isn't just a feature, it's a base, it's a fundamental, right.
Tim Cook
I think two people with strong points of view can appreciate each other even more.
Tim Cook
I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
Tim Cook
Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Anything can change, because the smartphone revolution is still in the early stages.
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Discrimination, in all its forms, is bad for business.
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The longer the meeting, the less is accomplished.
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With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
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Siri has proven to us that people want to relate to the phone in a different way.
Tim Cook
When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
Tim Cook
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
Tim Cook
Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
Tim Cook
