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The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

Thomas J. Watson

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Thomas J. Watson
Age: 82 †
Born: 1874
Born: February 17
Died: 1956
Died: June 19
Businessman
Chief Executive Officer
Computer Scientist
Entrepreneur
Campbell
New York
Thomas John Watson
Thomas John Watson
Sr.
Thomas John Watson Sr.
Thomas Watson
Sr.
Thomas Watson
Difficult
Distrust
Easy
Customer
Power
Customers
Thing
Destroy
Similarities
Essence
Emphasize
Build
Toughest
Building
Watson
Trust
Similarity

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