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The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.

Theodore Levitt

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Theodore Levitt
Age: 81 †
Born: 1925
Born: May 1
Died: 2006
Died: June 28
Economist
University Teacher
Vigorously
Easy
Abstract
Advocates
Business
Generally
Distinguish
Today
Advice
Need
Trouble
Relatively
Needs
Creative
Infinitely
Much
Getting
Concrete
Process
Essentially
Difficult
Failed

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Anything in excess is a poison.
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Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.
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Ideas can be willed, and the imagination is their engine.
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One should not focus on the differences between people but look for commonality and similarity.
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A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.
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Sustained success is largely a matter of focusing regularly on the right things and making a lot of uncelebrated little improvements every day.
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Experience comes from what we have done. Wisdom comes from what we have done badly.
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The fact that a consistendy highly creative person is generally irresponsible in the sense that we have used this term is in part predictable from what is known about the freewheeling fantasies of very young children.
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Creativity is thinking up new things. Innovation is doing new things.
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