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It is one of the basic tenets of fascist leadership to keep primary libidinal energy on an unconscious level so as to divert its manifestations in a way suitable to political ends.
Theodor Adorno
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Theodor Adorno
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More quotes by Theodor Adorno
The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.
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There is no true life within a false life.
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Whoever is versed in the jargon does not have to say what he thinks, does not even have to think it properly. The jargon takes over this task.
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On their way toward modern science human beings have discarded meaning. The concept is replaced by the formula, the cause by rules and probability.
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Love is the power to see similarity in the dissimilar.
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Today self-consciousness no longer means anything but reflection on the ego as embarrassment, as realization of impotence: knowing that one is nothing.
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The straight line is regarded as the shortest distance between two people, as if they were points.
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Bourgeois society is ruled by equivalence. It makes the dissimilar comparable by reducing it to abstract quantities. To the enlightenment, that which does not reduce to numbers, and ultimately to the one, becomes illusion.
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The usual reproach against the essay, that it is fragmentary and random, itself assumes the givenness of totality and suggests that man is in control of this totality. The desire of the essay, though, is not to filter the eternal out of the transitory it wants, rather, to make the transitory eternal.
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The jargon of authenticity ... is a trademark of societalized chosenness, ... sub-language as superior language.
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In the nineteenth century the Germans painted their dream and the outcome was invariably vegetable. The French needed only to paint a vegetable and it was already a dream.
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Everything that has ever been called folk art has always reflected domination.
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Lies are told only to convey to someone that one has no need either of him or his good opinion.
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Auschwitz begins wherever someone looks at a slaughterhouse and thinks: they’re only animals.
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History does not merely touch on language, but takes place in it.
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