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The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.

Theodor Adorno

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Theodor Adorno
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More quotes by Theodor Adorno

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Advice to intellectuals: let no-one represent you.
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The task of art today is to bring chaos into order. Artistic productivity is the capacity for being voluntarily involuntary.
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The forms of art reflect the history of man more truthfully than do documents themselves.
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Fear and destructiveness are the major emotional sources of fascism, eros belongs mainly to democracy.
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History does not merely touch on language, but takes place in it.
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Love is the ability to discover similarities in the dis-similar. The audience has a right not to be fooled - even if it insists on being fooled.
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Tact is the discrimination of differences. It consists in conscious deviations.
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Jazz is the false liquidation of art - instead of utopia becoming reality it disappears from the picture.
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Bourgeois society is ruled by equivalence. It makes the dissimilar comparable by reducing it to abstract quantities. To the enlightenment, that which does not reduce to numbers, and ultimately to the one, becomes illusion.
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What can oppose the decline of the west is not a resurrected culture but the utopia that is silently contained in the image of its decline.
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If across the Atlantic the ideology was pride, here it is delivering the goods.
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Work while you work, play while you play - this is a basic rule of repressive self-discipline.
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The gods look in pleasure on penitent sinners.
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The expression if history in things is no other than that of past torment.
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All satire is blind to the forces liberated by decay. Which is why total decay has absorbed the forces of satire.
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The bourgeois ... is tolerant. His love for people as they are stems from his hatred of what they might be.
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The important thing is not the planning of an Index Verborum Prohibitorum of current noble nouns, but rather the examination of their linguistic function.
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Life has changed into a timeless succession of shocks, interspaced with empty, paralysed intervals.
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It is not the office of art to spotlight alternatives, but to resist by its form alone the course of the world, which permanently puts a pistol to men's heads.
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Fascism is itself less 'ideological', in so far as it openly proclaims the principle of domination that is elsewhere concealed.
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