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The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.

Theodor Adorno

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Theodor Adorno
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True thoughts are those alone which do not understand themselves.
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As a constellation, theoretical thought circles the concept it would like to unseal, hoping that it may fly open like the lock of a well-guarded safe-deposit box: in response, not to a single key or a single number, but to a combination of numbers
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Thinking no longer means anymore than checking at each moment whether one can indeed think.
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Dissonance is the truth about harmony.
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History does not merely touch on language, but takes place in it.
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The power of the culture industry's ideology is such that conformity has replaced consciousness
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What can oppose the decline of the west is not a resurrected culture but the utopia that is silently contained in the image of its decline.
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The forms of art reflect the history of man more truthfully than do documents themselves.
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None of the abstract concepts comes closer to fulfilled utopia than that of eternal peace.
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Art respects the masses, by standing up to them for what they could be, rather than conforming to them in their degraded state.
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Tact is the discrimination of differences. It consists in conscious deviations.
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Today self-consciousness no longer means anything but reflection on the ego as embarrassment, as realization of impotence: knowing that one is nothing.
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Everything that has ever been called folk art has always reflected domination.
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There is no love that is not an echo.
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The jargon of authenticity ... is a trademark of societalized chosenness, ... sub-language as superior language.
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They [the critics] deal with Schoenberg's early works and all their wealth by classifying them, with the music-historical cliché, as late romantic post-Wagnerian. One might just as well dispose of Beethoven as a late-classicist post-Haydnerian.
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It is Proust's courtesy to spare the reader the embarrassment of believing himself cleverer than the author.
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A pencil and rubber are of more use to thought than a battalion of assistants. To happiness the same applies as to truth: one does not have it, but is in it.
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The man for whom time stretches out painfully is one waiting in vain, disappointed at not finding tomorrow already continuing yesterday.
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