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The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.

Theodor Adorno

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Theodor Adorno
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One must have tradition in oneself, to hate it properly.
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Proletarian language is dictated by hunger. The poor chew words to fill their bellies.
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Truth is inseperable from the illusory belief that from the figures of the unreal one day, in spite of all, real deliverance will come.
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If time is money, it seems moral to save time, above all one's own, and such parsimony is excused by consideration for others. One is straight-forward.
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The usual reproach against the essay, that it is fragmentary and random, itself assumes the givenness of totality and suggests that man is in control of this totality. The desire of the essay, though, is not to filter the eternal out of the transitory it wants, rather, to make the transitory eternal.
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A pencil and rubber are of more use to thought than a battalion of assistants. To happiness the same applies as to truth: one does not have it, but is in it.
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There is no love that is not an echo.
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It is one of the basic tenets of fascist leadership to keep primary libidinal energy on an unconscious level so as to divert its manifestations in a way suitable to political ends.
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Art as a whole is a riddle. Another way of putting this is to say that art expresses something while at the same time hiding it.
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Of the world as it exists, it is not possible to be enough afraid.
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On their way toward modern science human beings have discarded meaning. The concept is replaced by the formula, the cause by rules and probability.
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If across the Atlantic the ideology was pride, here it is delivering the goods.
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In many people it is already an impertinence to say 'I'.
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The straight line is regarded as the shortest distance between two people, as if they were points.
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Tenderness between people is nothing other than awareness of the possibility of relations without purpose.
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The creed of evil has been, since the beginnings of highly industrialized society, not only a precursor of barbarism but a mask of good. The worth of the latter was transferred to the evil that drew to itself all the hatred and resentment of an order which drummed good into its adherents so that it could with impunity be evil.
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The splinter in your eye is the best magnifying-glass available.
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A successful work of art is not one which resolves objective contradictions in a spurious harmony, but one which expresses the idea of harmony negatively by embodying the contradictions, pure and uncompromised, in its innermost structure.
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The blessing that the market does not ask about birth is paid for in the exchange society by the fact that the possibilities conferred by birth are molded to fit the production of goods that can be bought on the market.
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Knowledge, which is power, knows no limits, either in its enslavement of creation or in its deference to worldly masters.
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