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If across the Atlantic the ideology was pride, here it is delivering the goods.

Theodor Adorno

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Theodor Adorno
Ideology
Across
Pride
Atlantic
Delivering
Goods

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The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.
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If time is money, it seems moral to save time, above all one's own, and such parsimony is excused by consideration for others. One is straight-forward.
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In the age of the individual's liquidation, the question of individuality must be raised anew.
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All satire is blind to the forces liberated by decay. Which is why total decay has absorbed the forces of satire.
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The man for whom time stretches out painfully is one waiting in vain, disappointed at not finding tomorrow already continuing yesterday.
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Life has changed into a timeless succession of shocks, interspaced with empty, paralysed intervals.
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Of the world as it exists, it is not possible to be enough afraid.
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Everything that has ever been called folk art has always reflected domination.
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The usual reproach against the essay, that it is fragmentary and random, itself assumes the givenness of totality and suggests that man is in control of this totality. The desire of the essay, though, is not to filter the eternal out of the transitory it wants, rather, to make the transitory eternal.
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Every work of art is an uncommitted crime.
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Love is the power to see similarity in the dissimilar.
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The empirical usability of the sacred ceremonial words makes both the speaker and listener believe in their corporeal presence.
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The basest person is capable of perceiving the weaknesses of the greatest, the most stupid, the errors in the thought of the most intelligent.
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In his state of complete powerlessness the individual perceives the time he has left to live as a brief reprieve.
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The dialectic cannot stop short before the conceptsof health and sickness, nor indeed before their siblings reason and unreason.
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Art is magic delivered from the lie of being truth.
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The whole is the false.
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Dissonance is the truth about harmony.
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One must have tradition in oneself, to hate it properly.
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