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The desire to do something because you find it deeply satisfying and personally challenging inspires the highest levels of creativity, whether it's in the arts, sciences, or business.

Teresa Amabile

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Teresa Amabile
Age: 74
Born: 1950
Born: June 15
Full Professor
Professor
Challenges
Satisfying
Whether
Personally
Desire
Arts
Business
Deeply
Art
Inspire
Existential
Find
Creativity
Inspires
Something
Highest
Sciences
Levels
Challenging

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People are most creative when they care about their work and they're stretching their skills.
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