Profitability is the consequence of doing business in the right way, to honor God.

Attempts to secure an equal outcome always require unequal treatment of individuals.

Three cardinal virtues of business: creativity, building community, practical realism.

Adam Smith's image of competition in the marketplace was intended as an adjunct to his detailed description of human motivation in The Theory of Moral Sentiments , in which the pursuit of profit is tempered at every juncture by sympathy and benevolence, and by the posture of the impartial spectator which is forced on us by our moral nature.

Success comes because you have found your ecological niche and can flourish by doing your own valuable thing.

Capitalism is about the mutual creation of wealth rather than the pillaging of it.

Caring for God's endowment in a thrifty fashion is a form of biblical obedience.

The moral sentiments that constrain economic life also promote it.

The free economy is not the enemy but the friend of social capital.

Long-term success depends upon trust.

When people freely identify with their work and find themselves through it, excellence follows.

One runs a business ultimately to do well so you can do good for everyone.

There's such a thing as spiritual capital that has economic function and potential.

Profit doesn't appear as the goal but as a side effect of pursuing motivating principles.

Business is the real test of the moral life.

Discipline is the virtue that begins in obedience and flowers in self-control.

Spiritual entrepreneurship is the unsung route to growth in the modern economy.