Business is the real test of the moral life.

One runs a business ultimately to do well so you can do good for everyone.

Caring for God's endowment in a thrifty fashion is a form of biblical obedience.

Spiritual entrepreneurship is the unsung route to growth in the modern economy.

The free economy is not the enemy but the friend of social capital.

Profitability is the consequence of doing business in the right way, to honor God.

Discipline is the virtue that begins in obedience and flowers in self-control.

Capitalism is about the mutual creation of wealth rather than the pillaging of it.

The moral sentiments that constrain economic life also promote it.

Long-term success depends upon trust.

Attempts to secure an equal outcome always require unequal treatment of individuals.

There's such a thing as spiritual capital that has economic function and potential.

Three cardinal virtues of business: creativity, building community, practical realism.

Profit doesn't appear as the goal but as a side effect of pursuing motivating principles.

Success comes because you have found your ecological niche and can flourish by doing your own valuable thing.

When people freely identify with their work and find themselves through it, excellence follows.

Adam Smith's image of competition in the marketplace was intended as an adjunct to his detailed description of human motivation in The Theory of Moral Sentiments , in which the pursuit of profit is tempered at every juncture by sympathy and benevolence, and by the posture of the impartial spectator which is forced on us by our moral nature.