Long-term success depends upon trust.

One runs a business ultimately to do well so you can do good for everyone.

Profit doesn't appear as the goal but as a side effect of pursuing motivating principles.

Discipline is the virtue that begins in obedience and flowers in self-control.

Adam Smith's image of competition in the marketplace was intended as an adjunct to his detailed description of human motivation in The Theory of Moral Sentiments , in which the pursuit of profit is tempered at every juncture by sympathy and benevolence, and by the posture of the impartial spectator which is forced on us by our moral nature.

The free economy is not the enemy but the friend of social capital.

Three cardinal virtues of business: creativity, building community, practical realism.

Attempts to secure an equal outcome always require unequal treatment of individuals.

There's such a thing as spiritual capital that has economic function and potential.

Profitability is the consequence of doing business in the right way, to honor God.

Business is the real test of the moral life.

Capitalism is about the mutual creation of wealth rather than the pillaging of it.

Success comes because you have found your ecological niche and can flourish by doing your own valuable thing.

When people freely identify with their work and find themselves through it, excellence follows.

Caring for God's endowment in a thrifty fashion is a form of biblical obedience.

The moral sentiments that constrain economic life also promote it.

Spiritual entrepreneurship is the unsung route to growth in the modern economy.