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Here's why most campaigns get data wrong. They treat it as an afterthought and they treat it as sort of a logistic.

Ted Cruz

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Ted Cruz
Age: 53
Born: 1970
Born: December 22
Law Clerk
Lawyer
Politician
United States Senator
Calgary
Canada
Rafael Edward Cruz
Rafael Edward Ted Cruz
Treats
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Wrong
Afterthought
Campaigns
Data
Treat

More quotes by Ted Cruz

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The most enduring legacy of President Barack Obama is going to be a new generation of leaders standing up for liberty.
Ted Cruz
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I believe every human life is a gift from God and we should cherish and protect and celebrate them.
Ted Cruz
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Any military force should be dictated by the vital national security interests of the United States. And if and when we use force, we should use overwhelming force for a clearly stated objective. And then when we're done, we should get the heck out.
Ted Cruz
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Lets us all have an open conversation about what this might mean if [Donald] Trump gets his way or how we might be able to adjust that and make American people safer.
Ted Cruz
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Ben Carson seems pretty proud that he knows how big the Medicare budget is. All that money goes to the private sector, but Carson seems to think the private sector would do a lot better if...something. I'm not quite sure what.
Ted Cruz
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We need to do whatever is necessary to utterly defeat ISIS....We're not using our overwhelming air power. We're not arming the Kurds. Those need to be the first steps. And then we need to put whatever ground power is needed to carry it out.
Ted Cruz
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And many of the alarmists on global warming, they've got a problem cause the science doesn't back them up. And in particular, satellite data demonstrate for the last 17 years, there's been zero warming. None whatsoever.
Ted Cruz
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I've spent my whole life fighting for free-market principles and the Constitution. That's not going to change.
Ted Cruz
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If you want to beat Donald Trump, you know, one of the clearest indications of who can beat Trump is Donald spends every waking moment attacking me. He doesn't attack any other candidates, because his campaign views us as the only real threat to him.
Ted Cruz
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I will do whatever I can to defeat Hillary Clinton.
Ted Cruz
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In my view, republican primary debates ought to be moderated by people who would vote in a primary.
Ted Cruz
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It's really remarkable to see two candidates,[Donald] Trump and [Marco] Rubio, making things up and putting things out for which there is no evidence and no basis.
Ted Cruz
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You have a right to have a feather duster. If anyone breaks in, you can make sure they're really clean as they're robbing your house.
Ted Cruz
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If you want someone to grab a beer with, I may not be that guy. But if you want someone to drive you home, I will get the job done and I will get you home.
Ted Cruz
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We see a missile here, a bomb there - looks good on CNN. This is nonsense. This is not a strategy of a serious commander in chief.
Ted Cruz
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On health care, your freedom to choose your own doctor, without Obamacare.
Ted Cruz
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We`re all aware that Hillary Clinton has a problem with the truth. Even among politicians, and that does not make her unique in the swamp that is Washington. But Hillary stands out.
Ted Cruz
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The path we're on has taken the USA to the brink of bankruptcy.
Ted Cruz
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The principles Donald Trump is focused on are exactly the right principles: more choice, more competition, lower costs, lower premiums.
Ted Cruz
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We are the only campaign that has beaten Donald Trump. And we're the only candidate that can beat Donald Trump. If you look at the Super Tuesday states, we're running neck and neck with Donald in states all across Super Tuesday.
Ted Cruz