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Here's why most campaigns get data wrong. They treat it as an afterthought and they treat it as sort of a logistic.

Ted Cruz

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Ted Cruz
Age: 53
Born: 1970
Born: December 22
Law Clerk
Lawyer
Politician
United States Senator
Calgary
Canada
Rafael Edward Cruz
Rafael Edward Ted Cruz
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Afterthought

More quotes by Ted Cruz

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Always be sexy. I salute that message.
Ted Cruz
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Ronald Reagan and Ron Paul had a message that was clear, it was principled, and it inspired. It was a vision for a future.
Ted Cruz
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If you want to beat Donald Trump, you know, one of the clearest indications of who can beat Trump is Donald spends every waking moment attacking me. He doesn't attack any other candidates, because his campaign views us as the only real threat to him.
Ted Cruz
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I think Hillary Clinton's nomination and I think Donald Trump's nomination, I think the media played decisive roles in both of them.
Ted Cruz
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I've spent my whole life fighting for free-market principles and the Constitution. That's not going to change.
Ted Cruz
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The proper way to make policy changes is for you to convince your fellow citizens that there is a better policy outcome than the current one. And then in state legislatures, for those state legislatures to vote that change.
Ted Cruz
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President [Barack] Obama and Hillary Clinton are proposing bringing tens of thousands of Syrian refugees to this country when the head of the FBI has told Congress they cannot vet those refugees.
Ted Cruz
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I'm a maniac, and everyone on this stage is stupid, fat and ugly. And Ben [Carson] you're a terrible surgeon.
Ted Cruz
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Young people want someone to tell them the truth. They want to be inspired.
Ted Cruz
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I think the first and principle objective is to repeal Obamacare before it does lasting, fundamental damage to our health care system, to our individual liberty, to the relationship each of us has with his or her doctor.
Ted Cruz
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I believe in a America first foreign policy, that far too often President [Barack] Obama and Hillary Clinton - and, unfortunately, more than a few Republicans - have gotten distracted from the central focus of keeping this country safe.
Ted Cruz
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I will fight to defend liberty.
Ted Cruz
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I will do whatever I can to defeat Hillary Clinton.
Ted Cruz
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Two-thirds of Americans think our kids will have a worse life than we did. That is a powerful indication we are on the wrong path. I think we can change that, but I'll tell you, that's what I'm going to fight to do, and the reason so many grass-roots activists poured so much into it is they believed in our country. They believed in liberty.
Ted Cruz
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Ben Carson seems pretty proud that he knows how big the Medicare budget is. All that money goes to the private sector, but Carson seems to think the private sector would do a lot better if...something. I'm not quite sure what.
Ted Cruz
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I am where a great many voters are, which is that I am listening and watching and coming to a decision.
Ted Cruz
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I'm very proud to have joined with conservatives in both the Senate and the House to reform how we target bad guys.
Ted Cruz
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We should be breaking down barriers, not building walls.
Ted Cruz
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I would note that the scripture tells us, you shall know them by their fruit. We see lots of campaign conservatives. But if we're going to win in 2016, we need a consistent conservative, someone who has been a fiscal conservative, a social conservative, a national security conservative.
Ted Cruz
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I think many of the mainstream media players are liberal Democrats. They intend to vote for Hillary [Clinton]. They believed Donald [Trump] was the easiest candidate for Hillary to beat.
Ted Cruz